Zoho Marketing Automation baggrundssløring-sm
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Zoho Marketing Automation
Strømlinet markedsføringssucces
4.2
(75)
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Zoho Marketing Automation Anmeldelser og produktdetaljer

Zoho Marketing Automation Oversigt
Hvad er Zoho Marketing Automation?

Zoho Marketing Automation er en omfattende marketing automation software bygget under Zoho økosystem specifikt til at administrere marketingaktiviteter på tværs af flere kanaler problemfrit. Platformen er designet til at hjælpe marketingfolk med at planlægge, administrere og spore marketingkampagner på tværs af forskellige kanaler såsom web, e-mail, sociale og endda SMS og offline kanaler. Det giver automatiseringsværktøjer, der kan tilbyde personlige oplevelser på tværs af forskellige berøringspunkter.

Om os Zoho Corporation
År grundlagt 2000
Firma størrelse 10,001 + medarbejdere
Hovedkontor Chennai, Tamil Nadu
Sociale medier
Zoho Marketing Automation Kategorier på Findstack
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$ 29.00 / måned
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Zoho Marketing Automation Produktdetaljer
Capabilities
API
Segment
Lille virksomhed
Midtmarked
Enterprise
Deployment Cloud / SaaS / Web-baseret, mobil Android, mobil iPad, mobil iPhone
Kurser Dokumentation
Other languages Engelsk
Zoho Marketing Automation funktioner
A / B-test
Analytics/ROI-sporing
Attributionsmodellering
Adfærdsmæssige målretning
CRM Integration
Kampagnestyring
Kontakt Management
Content Management
Kundedataplatform
Kundeundersøgelser
CTA'er, der kan tilpasses
Dryppkampagner
Dynamisk indhold
Email Marketing
Hændelsesbaserede udløsere
Formularstyring
Landingssider/webformularer
Lead Management
Marketing Automation
Mobile Marketing
Multikanal marketing
Prediktiv Analytics
SEO Management
SMS Marketing
Salgsintelligens
Segmentering
Social Media Integration
Webanalyse
Besøgssporing på webstedet
Workflow Automation
Zoho Marketing Automation Medier
Zoho Marketing Automation videominiature
Zoho Marketing Automation 0
Zoho Marketing Automation 1
Zoho Marketing Automation 2
Zoho Marketing Automation 3
Zoho Marketing Automation 4
Zoho Marketing Automation skærmbilleder
Zoho Marketing Automation screenshot 1
Zoho Marketing Automation screenshot 2
Zoho Marketing Automation screenshot 3
Zoho Marketing Automation screenshot 4
Zoho Marketing Automation screenshot 5
Ansvarsfraskrivelse
Vores forskning er kurateret fra forskellige autoritative kilder og beregnet til at give generel rådgivning. Vi garanterer ikke, at vores forslag vil fungere bedst for hver brugssituation, så overvej dine unikke behov, når du vælger produkter og tjenester. Del gerne din tilbagemeldinger.
Sidst opdateret: juli 09, 2025
Zoho Marketing Automation Logo
75 Zoho Marketing Automation Anmeldelser
4.2 ud af 5
Small Business (50 eller færre ansatte)
Juli 16, 2020
 Kilde
Samlet bedømmelse:
5.0
FR
Frederik R.
Grundlægger
"Brug det dagligt"
Hvad kan du bedst lide Zoho Marketing Automation?

Ease of use. Integration and functionality.

Hvad kan du ikke lide ved Zoho Marketing Automation?

Difficult to navigate sometimes. They constantly change format.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Unlimited automated emails; Touchpoints; Complete lead management

Small Business (50 eller færre ansatte)
Maj 02, 2020
 Kilde
Samlet bedømmelse:
5.0
Krystle P. avatar
Krystle P.
General Manager
"Hub anmeldelse"
Hvad kan du bedst lide Zoho Marketing Automation?

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

Hvad kan du ikke lide ved Zoho Marketing Automation?

I would like if it could do more accounts

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

Small Business (50 eller færre ansatte)
Maj 25, 2019
 Kilde
Samlet bedømmelse:
5.0
Richard L. avatar
Richard L.
Marketingdirektør & Crm Admin
"En alt-i-én-løsning til alle dine marketingbehov."
Hvad kan du bedst lide Zoho Marketing Automation?

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

Hvad kan du ikke lide ved Zoho Marketing Automation?

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live. Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

Small Business (50 eller færre ansatte)
Maj 21, 2019
 Kilde
Samlet bedømmelse:
5.0
RP
Rick P.
Filmkritiker
"Hvis der er en anden, mere kraftfuld marketingpartner, vil jeg gerne prøve det af"
Hvad kan du bedst lide Zoho Marketing Automation?

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

Hvad kan du ikke lide ved Zoho Marketing Automation?

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard. No integration with Zoho's own forms app? Or am I missing something?

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

Mid Market (51-1000 emp.)
Jan 19, 2024
 Kilde
Samlet bedømmelse:
4.5
PB
Pradeepa B.
Grundlægger
"Zoho Automatisering er det bedste værktøj til at arbejde"
Hvad kan du bedst lide Zoho Marketing Automation?

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business

Hvad kan du ikke lide ved Zoho Marketing Automation?

some of the metrics not be tracked if its implemented this will give awesome response

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

It will increases our returning customers and increse our revenue by xxx%,which gives us big positive impact on our business.

Mid Market (51-1000 emp.)
December 15, 2023
 Kilde
Samlet bedømmelse:
4.5
DKNarasimha K. avatar
DKNarasimha K.
Direktør for digital marketing
"Et brugervenligt og tidsbesparende værktøj"
Hvad kan du bedst lide Zoho Marketing Automation?

1. Easy to configure 2. User friendly controls

Hvad kan du ikke lide ved Zoho Marketing Automation?

1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

We are benifitting from using Survey forms in Zoho.

Enterprise (> 1000 emp.)
Oktober 13, 2023
 Kilde
Samlet bedømmelse:
4.5
Kunal A. avatar
Kunal A.
Ledende systemanalytiker
"Anmeldelse for Zoho Markedsføring"
Hvad kan du bedst lide Zoho Marketing Automation?

Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

Hvad kan du ikke lide ved Zoho Marketing Automation?

The learning material is not much for beginners. support services can be improved. I observed sometimes tool gets stuck and it needs to be ended from task manager.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

It helps in generating invoice automatically. which was for a challenge earlier. we can also find out the pending invoices from the report generated within the tool.

Mid Market (51-1000 emp.)
September 12, 2023
 Kilde
Samlet bedømmelse:
4.5
TW
Tim W
Grundlægger
"Fuld af funktioner og kraftfulde integrationer"
Hvad kan du bedst lide Zoho Marketing Automation?

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used.

Hvad kan du ikke lide ved Zoho Marketing Automation?

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product.

Small Business (50 eller færre ansatte)
August 08, 2022
 Kilde
Samlet bedømmelse:
4.5
RP
Rajesh P.
Medstifter
"Minimer mit arbejde, og det hjælper med at spare tid"
Hvad kan du bedst lide Zoho Marketing Automation?

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice.

Hvad kan du ikke lide ved Zoho Marketing Automation?

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool.

Small Business (50 eller færre ansatte)
August 05, 2022
 Kilde
Samlet bedømmelse:
4.5
Denver r. avatar
Denver R.
Business Analyst
"Zoho er ekstremt brugervenlig og nem at bruge"
Hvad kan du bedst lide Zoho Marketing Automation?

Zoho makes its easy for me to bring the relevant target audience to my website and increase sales

Hvad kan du ikke lide ved Zoho Marketing Automation?

Zohos pricing is a little too high for new businesses and should have cheaper options as well

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign

Small Business (50 eller færre ansatte)
Maj 20, 2022
 Kilde
Samlet bedømmelse:
4.5
richard k. avatar
Richard K.
Arbejdsløs
"Over et af de bedre annonceringsautomatiseringsværktøjer, jeg har brugt endnu.."
Hvad kan du bedst lide Zoho Marketing Automation?

Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system.

Hvad kan du ikke lide ved Zoho Marketing Automation?

So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Zoho advertising automation has an entire set of package deals and for each business we are able to personalize it with our requirements that is satisfactory factor to do. Getting leads is great however monitoring the behaviour and converting the things as consistent with a person to have a conversion is what I like with this device additionally the convenience of getting all matters with an excellent flow makes this a must have tool for any business.

Small Business (50 eller færre ansatte)
Maj 03, 2022
 Kilde
Samlet bedømmelse:
4.5
Saikrishna G. avatar
Saikrishna G.
Wordpress Developer
"Et af de bedste værktøjer til marketing management/automatisering"
Hvad kan du bedst lide Zoho Marketing Automation?

Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them.

Hvad kan du ikke lide ved Zoho Marketing Automation?

So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Since our product is service based and new in market we were trying to figure out some good tools which can help us with marketing and converting leads. Zoho marketing automation has complete set of package for every business we can customise it with our requirements which is best thing to do. Getting leads is fine but tracking the behaviour and changing the things as per user to have a conversion is what I like with this tool also the ease of having all things within flow is very good and stressless.

Mid Market (51-1000 emp.)
April 12, 2022
 Kilde
Samlet bedømmelse:
4.5
Varun P. avatar
Varun P.
Marketing Manager
"Zoho Marketing Automation får arbejdet gjort"
Hvad kan du bedst lide Zoho Marketing Automation?

Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well

Hvad kan du ikke lide ved Zoho Marketing Automation?

A little more simplification is required in the UI of zoho marketing automation rest all is super

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Setting up automated workflows for all my marketing needs like drip emailing trigger based email send out, marketing analytics, etc

Enterprise (> 1000 emp.)
December 06, 2023
 Kilde
Samlet bedømmelse:
4.0
Valerie W. avatar
Valerie W.
Senior Social Media Manager
"Zoho Marketing Automation, det bedste program, jeg elsker det."
Hvad kan du bedst lide Zoho Marketing Automation?

The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies.

Hvad kan du ikke lide ved Zoho Marketing Automation?

A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management.

Mid Market (51-1000 emp.)
November 02, 2023
 Kilde
Samlet bedømmelse:
4.0
JC
Jennifer C.
Grundlægger
"Zoho Fordele og ulemper"
Hvad kan du bedst lide Zoho Marketing Automation?

The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless.

Hvad kan du ikke lide ved Zoho Marketing Automation?

I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections.

Small Business (50 eller færre ansatte)
Oktober 21, 2023
 Kilde
Samlet bedømmelse:
4.0
AG
Anuj G.
Marketing Executive
"Bedste platform for marketing automation"
Hvad kan du bedst lide Zoho Marketing Automation?

Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

Hvad kan du ikke lide ved Zoho Marketing Automation?

Integration is bit difficult need a proper resistance from supporting

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

All the marketing channels are into one section where you can directly send any type of communication to the database

Small Business (50 eller færre ansatte)
September 23, 2023
 Kilde
Samlet bedømmelse:
4.0
Rohit k. avatar
Rohit K.
Community Manager
"Bedste marketing automation platform"
Hvad kan du bedst lide Zoho Marketing Automation?

Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

Hvad kan du ikke lide ved Zoho Marketing Automation?

One of the things i have encountered problem is the learning curve for beginners is a little hard. As a beginner when i came to know and was exploring the automation marketing, there were many difficulties i faced with the platform interface and feature.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

Zoho Marketing automation had helped me a lot in time efficiency- the automation aspect save the valuable time which help me to focus on other crucial aspects of their business.

Small Business (50 eller færre ansatte)
Oktober 11, 2022
 Kilde
Samlet bedømmelse:
4.0
AG
alex g.
Fragtmægler
"Bedste værktøj til at fordoble dit investeringsafkast, da det er nemt at integrere med andre sociale medier hjemmesider og apps."
Hvad kan du bedst lide Zoho Marketing Automation?

Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com.

Hvad kan du ikke lide ved Zoho Marketing Automation?

The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot.

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

I spent a lot on Facebook ads but did not have any funnel to create a gerney for my customers. Zoho marketing not only provides me with easy software to create a funnel but also helps me save extra dollars I think to spend on different software.

Small Business (50 eller færre ansatte)
Oktober 18, 2021
 Kilde
Samlet bedømmelse:
4.0
YL
Yaroslav L.
Direktør
"Zoho er godt, hvis du er klogere)"
Hvad kan du bedst lide Zoho Marketing Automation?

I like that Zoho is made by professionals who understand what they are doing. They can predict all business processes which can be on the way.

Hvad kan du ikke lide ved Zoho Marketing Automation?

It's too complicated for me. If I am running a small business, I do not need all those features that they have

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

I was trying to Automatization my Abdoned cart from my webstore, and it was so complicated. Before, I used other services, and I knew how easy it could be.

Small Business (50 eller færre ansatte)
August 17, 2021
 Kilde
Samlet bedømmelse:
4.0
LUIS ANGEL N. avatar
Luis Angel N.
Soporte Ti
"Zoho Marketign smuk"
Hvad kan du bedst lide Zoho Marketing Automation?

The administration of the interface is the best that the tool has

Hvad kan du ikke lide ved Zoho Marketing Automation?

I do not dislike anything, I have seen the tool and it is very good

Hvad problemer er Zoho Marketing Automation løsning, og hvordan gavner det dig?

The transmission of messages

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